Media Buyer + Creative Strategist.
I scale D2C and e-commerce brands with performance ads — and the creative strategy that makes them actually convert. Profit-first, full-funnel, async across US & EU.
Real accounts. Real before & after.
Two engagements, start to finish — the bottleneck, the rebuild, and the numbers that actually moved.
More work
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The Escalator Method.
Five stages that turn ad spend into a compounding asset — each one engineered around the outcome it has to produce for your business.
ICP Lock
Before a single ad runs, I lock down exactly who we're selling to, what they believe, and what makes them buy.
What you get: every dollar points at the exact buyer most likely to purchase — not a guess.
Creative Lab
Systematic creative testing across angles, hooks, and formats — engineered to find winners fast, not gamble on them.
What you get: a pipeline of proven winners, so performance never lives or dies on a single ad.
Ad Ops
Disciplined account structure, budget pacing, and daily management across Meta + Google — the execution that actually protects your spend.
What you get: a clean, stable account that scales without nasty surprises in your CPA.
CRO Engine
I don't stop at the click. Landing page, offer, and funnel get worked until the traffic converts.
What you get: more revenue from the same traffic — the click finally turns into a sale.
Scale Protocol
Once it's profitable, a structured framework to scale spend without breaking the unit economics.
What you get: spend goes up while your margins hold — growth you can actually take to the bank.
I don't run accounts for 60 days and disappear. This system is built to scale — and to hold.
Infrastructure that compounds your results.
Most media buyers stop at the ad account. I build the tooling around it — so the work runs faster, decisions get sharper, and you get infrastructure freelancers simply can't offer.
Custom CRM
A single source of truth for every lead, deal, and conversation — no more chasing context across spreadsheets and DMs.
Automated Reporting
Client reports generated straight from raw ad data — accurate, on time, every week, with zero manual stitching of screenshots.
Lead-Gen Funnels
Custom-built landing funnels that load fast and let us iterate on offer and CRO in hours, not weeks of waiting on a dev.
Outbound Engine
Automated prospecting that fills the pipeline — qualified opportunities land in the inbox every morning, hands-off.
The stack I run growth on.
A full-funnel toolkit — paid media, measurement, creative, retention, and the automation that ties it all together.
Meta Ads
Google Ads
GA4
Tag Manager
Canva
Shopify
Klaviyo
n8n
Claude
OpenAI
Sheets
Notion
Slack
ClickUpWhat I'm actually doing with your ad account.
Full-Funnel Ownership
Ads, creative, landing pages, offer, and follow-up — I own the entire path from impression to purchase, so nothing falls between the cracks of "that's not my job."
Profit-First, Not Vanity Metrics
I optimize to your P&L and contribution margin — not a dashboard that looks impressive and changes nothing in your bank account.
Creative-Led Strategy
Performance is won or lost on creative. I lead the angles, hooks, and tests — so your ads keep working long after the launch.
Async & Low-Friction
Fully async with US & EU overlap. Clear written updates, no status-meeting theatre, no hand-holding required to keep things moving.
Transparent Reporting
Plain-English numbers you can act on. You'll always know what's working, what isn't, and exactly what I'm doing about it.
Somewhere along the way I stopped seeing this as "managing ads." A founder hands you their budget — money they earned, a business they bet their life on — and your job is to grow it like it's yours. I go past the ad account when I have to, because the goal was never good metrics; it was your business working. The founders I do my best work with feel the same way. That shared belief is the whole game.
Let's see if I can move your revenue.
Bring me your account, your numbers, and the bottleneck you can't crack. I usually respond within 24 hours.